Klaviyo is the email and SMS platform built for B2C brands. Subtotal sends it verified retail purchases, complete with the retailer and the spend, plus a signal whenever a customer links an account.

That turns real shopping behavior into segments you could never build before: lapsed Target buyers, Costco loyalists, customers who buy your brand elsewhere but never on your site. And every event can trigger a flow the moment it happens.

Customer profiles get richer too, with details like how often someone buys your brand and when they last purchased.

1. Connect Klaviyo from your Subtotal dashboard. Our docs walk you through it.
2. Customers link their retail accounts through Subtotal.
3. Subtotal sends each verified purchase and account event to Klaviyo as it happens.
4. You build segments and trigger flows off real retail behavior.