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Check out our developer documentation

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The easiest way for
shoppers to
link retail accounts

We make retail purchases actionable for brands and developers by enabling shoppers to connect their retail accounts to apps and websites.

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Connect top retailers

No need to do any heavy lifting. Leverage established, reliable connections to top retailers and shopping platforms.

Accelerate growth with shopping data

Deliver personalized experiences for customers and enable new growth by tapping into purchase history and viewing individual SKUs.

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Get digital receipts

Access digital receipts for customer purchases and gain insights into brand loyalty and consumer preferences.

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View individual items

Drill down on individual items to see comprehensive product details from the merchant and manufacturer.

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Analyze shopping trends

Uncover valuable patterns in customer shopping habits to inform your business strategies and drive new growth.

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First-class developer experience

Simplify your development process with our comprehensive set of APIs, SDKs, and documentation, designed to help you build, test, and deploy powerful applications quickly and efficiently.

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Integrate today. Define tomorrow

Our platform provides a seamless integration, allowing you to focus on innovation and deliver unique experiences that shape the commerce landscape of tomorrow.

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Get an API key

Sign up and create an API key to start your integration with Subtotal. Store your key in a secure place.

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Explore our documentation

Dive into our documentation to find how-to guides, examples, and detailed information for using our API.

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Build great products

Streamline development and accelerate time to market by following our quickstart guide. Let us know how we can help.

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Build the future of commerce

Innovate fast and power a variety of use cases with unmatched connectivity to merchants and customer shopping data.

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Consumer Brands

Verify in-store purchases and access customer shopping data with linked retailer experiences.

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Digital Commerce

Create tailored shopping experiences for customers based on items that they frequently buy in-store.

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Loyalty & Rewards

Supercharge your rewards program with digital receipts and comprehensive purchase data.

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Intelligent Shopping

Combine shopping data with AI to make meaningful product recommendations to your customers.

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Budgeting & Expenses

Automate reports and categorize spending across merchants and items.

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Customer Surveys

Present personalized surveys based on items that customers purchase.

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Get started today

Sign up now to get started or contact our sales team for personalized support.