Back-to-school shopping data points to a record 2026: more channels, and a season most brands can't see.

Retail purchase data is scattered across retailers and platforms, leaving brands unable to recognize their own best customers. Here's how to unify consumer data in 2026.

How verified retail purchases flow into the loyalty platform you already run—no receipts, no manual reconciliation, no new platform to learn.

Meet Lizzy Young, Subtotal's newest Marketing Associate.

A recap of the major updates we made in Q2, from verified customer identity to plain-English data queries.

Observed Amazon purchase data from Subtotal's consumer panel over Prime Day (June 23–26, 2026).

Easily reward customers for purchases they make at Walmart, Amazon, Target, and other retailers.

Your shoppers don't think in channels. Your brand shouldn't either.

Get insights from your retail data in plain English, in seconds