Braze orchestrates messaging across push, in-app, email, and SMS. Subtotal feeds it verified retail purchases, plus events when customers link or unlink accounts. Every purchase includes the retailer and the individual items, each with a brand and UPC, so campaigns can key off the exact products and brands people actually buy.

Use them to trigger campaigns and Canvas journeys the moment something happens in the real world. A customer picks up your product at Walmart, and Braze sends the follow-up you built for exactly that moment.

Customer profiles fill out too, with retail identity and purchase history your campaigns can build on.

1. Connect Braze from your Subtotal dashboard. Our docs walk you through it.
2. Customers link their retail accounts through Subtotal.
3. Subtotal streams verified purchases and connection events into Braze.
4. Your campaigns and Canvases react in real time.