Turneverypurchaseinto aconnection
Subtotal verifies purchases across major retailers so brands can run loyalty programs, sweepstakes, rebates, and warranty registrations
24 purchases
purchased
Travel Spray
$32.99
purchased
Gentle Cleanser
$43.50
purchased
Night Recovery
$26.80
purchased
Travel Spray
$32.99
purchased
Gentle Cleanser
$43.50
purchased
Night Recovery
$26.80
purchased
Travel Spray
$32.99
purchased
Gentle Cleanser
$43.50
purchased
Night Recovery
$26.80
24 purchases
Subtotal captures purchases from linked retailer accounts
As soon as a shopper links their account, Subtotal pulls in purchases with full line-item detail. New purchases flow in from linked accounts.
Purchases are verified and shared
Subtotal detects when purchases contain your brand's products and sends events that trigger actions.
Loyalty and Rewards
Reward purchases made anywhere, not just on your site
Giveaways and Sweepstakes
Run promotions based on real, verified purchases
Personalized Offers
Target retail shoppers based on their actual purchases
Cashback and Rebates
Pay out on verified purchases, not screenshots
Reviews and Surveys
Get feedback from shoppers who bought your products
Warranty Registrations
No receipts, no forms. It registers the moment they buy.
Stack what happens next to maintain engagement
First-partydatayoucan'tgetanywhereelse
01
Real-time analytics
See exactly how your brand performs in the retail channel. Track top retailers, top categories, top products, and top competitors as the data comes in. Filter, segment, and export reports without waiting on a data team.
02
Insights on demand
Ask questions in plain English from the Subtotal dashboard, or bring your own assistant — Claude, ChatGPT, or any MCP-compatible model — to interrogate your data wherever you work.
03
Put the data to work
Sync verified shopper data straight into the tools your marketing team already uses — starting with Klaviyo. Build segments around real retail behavior: lapsed Target buyers, Costco loyalists, cross-category shoppers. Trigger flows, personalize campaigns, and measure lift against ground truth.
Top Retailers
Top Retailers
Where are our lapsed shoppers buying now? Pull last 90 days
In the last 90 days your lapsed buyers and shopping with the following retailers. Here’s the retailers, the shopper amount and also the share percentages that this makes up:
Target
3,412 shoppers
Costco
2,189 shoppers
Amazon
1,873 shoppers
Walmart
1,201 shoppers
Verified Shopper Data
Purchase History
Retail Behaviour
Target buyers
Costco loyalists
Lapsed shoppers
Cross-category shoppers
Trigger flows
Full-basket data
Understand your customers' purchases across all categories
Subtotal makes it easy for shoppers to share their verified purchases with your brand, creating new possibilities in loyalty programs, rebates, sweepstakes, and warranty registrations
