After a standout summer internship, Computer Science major Koby Dato stays on at Subtotal while completing his senior year.

Making retail purchases actionable for CPG brands and Shopify developers.

Join us in welcoming Prince Mugisha to Subtotal as Founding Software Engineer.

Brands can now reward in-store purchases as easily as online ones, with no receipts or extra steps required.

Your marketing stack should meet customers where they shop. Account linking helps make that happen—without the friction, with better data, and in real time.

We're thrilled to welcome Matt to the team.

Adding real-world consumer purchases to an AI shopping application

Supercharge your AI agents with itemized purchase data