Koby joined Subtotal in May 2025 as a Summer Engineering Intern and quickly made an impact. Over the past few months, he's contributed to core parts of our platform—building features, strengthening our infrastructure, and tackling complex problems with focus and determination. His ability to dive in, learn fast, and work hard has made him a huge asset to the team.

Koby is currently completing his undergraduate degree in Computer Science at the University of Utah—the same program that shaped several members of our core team, including Jordan Hensley (Co-Founder and CTO), Prince Mugisha (Founding Engineer), and myself. It’s an impressive program that consistently produces top talent in software and engineering, and it’s exciting to see that tradition continue with Koby as he begins his career with Subtotal.

I'm excited that Koby is staying on with Subtotal as he finishes his final year of studies in Computer Science. His continued work with the engineering team will help us accelerate product development and further our mission of empowering brands to build stronger relationships with retail shoppers.

More about Koby

Why did you decide to join Subtotal?

I joined Subtotal because there was a clear sense of purpose—the product solves a real problem, and the team’s approach felt both forward-thinking and innovative. It seemed like the kind of environment where I could grow quickly and learn from people who are deeply skilled at what they do. That combination made the decision clear.

Where do you find inspiration?

Usually from music or being out in nature. Those are the two things that help me clear my head and come back to problems with fresh perspective.

Favorite place to visit?

Of all the places I’ve visited, Siena, Italy stood out the most. I’ve always enjoyed experiencing new cultures and noticing the smaller details that make a place unique. Siena had a rich sense of history, beautiful architecture, and amazing views. It’s the kind of place that sticks with you.

What’s your favorite way to start the day?

I like to start the day in silence. No distractions—just some time to think, get grounded, and settle into whatever’s ahead. It’s a small thing, but it sets the tone for how I move through the rest of the day.

What would you study if you weren't studying Computer Science?

Probably Music or Architecture. I’ve always been drawn to things that balance creativity with structure, and both are forms of expression that carry emotion in different ways. Whether it’s through composition or design, there’s something fulfilling about shaping ideas into something tangible.

Any advice that’s stuck with you over the years?

Get comfortable being uncomfortable. The more I’ve leaned into that, the faster I’ve grown. It’s not always fun in the moment and can be overwhelming, but it usually leads somewhere worthwhile.

What’s a project or accomplishment you’re especially proud of?

One project I’m especially proud of is a music-based memorization app I’ve been building over the past year. It’s something I designed from the ground up, combining my interests in music and software. I’m planning to release it soon, and it’s been rewarding to see it come together.

What’s a hobby or interest people might not expect?

I like working on computer hardware—whether that’s building a PC, fixing something that’s broken, or bringing an old machine back to life and making it usable again. It’s hands-on, and there’s something satisfying about troubleshooting at the hardware level.