We partnered with Smile to make it easier for merchants to reward customers for buying their products from major retailers. Take a look at our integration docs to get started.

Our partners at Smile recently wrote a great piece on why omnichannel loyalty matters. We've made that case a few times ourselves, in How Shoppers Think and The Future of Loyalty. So this post isn't about why. It's about what's now possible.

What changes

Historically, brands that wanted to reward retail purchases were limited to clunky, outdated methods like receipt scanning or printing codes on the inside of packaging. Yep, you read that right: inside the packaging.We all know Gen Z isn't snapping pictures of receipts or typing alphanumeric codes from under a bottle cap. So what are they doing? They're making purchases with their retailer accounts.

Now, customers can connect those accounts and earn points automatically.

Two ways to reward

The integration adds two earning methods to your Smile program.

• Points for linking a retail account. Reward customers the moment they connect a retailer like Target, Walmart, or Amazon. A linked account is a verified buyer, and the start of a relationship. That's worth rewarding on its own.
• Points for every qualifying purchase. Award points per dollar spent at the retailers you choose. You set the rate, pick which retailers qualify, and money spent on your products is converted to points automatically.

The points show up in the customer's Smile activity feed, right next to their online orders. One identity. One balance. One program.

It just works

There's nothing new for your members to learn. They keep shopping the way they already do. When someone links a retailer account and makes a qualifying purchase, Subtotal applies your earning rules and awards the points in real time. No app to download, no extra step at checkout, and certainly no need for a paper receipt.

Getting started

Get started today by signing up for Subtotal and following the steps in our integration docs. If you prefer some white-glove treatment, or you'd like to see the integration in action first, book a demo with our team.